From the elaborate beadwork of the Ndebele to the vibrant patterns of the Venda, South Africa's traditional dresses are a vibrant reflection of its diverse cultural landscape. Whether you're marking a special occasion or simply embracing your roots, Traditional Dresses Online destinations offer a portal into the captivating world of South African fashion. Delve into their collections, honor tradition, and rejoice in the singular identity that makes South Africa truly extraordinary.

Stores To Buy Traditional Dresses Online in South Africa

For those seeking to embrace and celebrate South Africa's cultural diversity, here's a curated list of online destinations where you can find authentic and exquisite traditional dresses:

1. Lufi D

Lufi D


With a focus on contemporary African fashion, Lufi D offers a curated selection of traditional dresses and accessories. From vibrant Ankara prints to stylish wedding dresses, their collection embodies the spirit of African pride and heritage.

 

  

2. Africa Fashion House

Offering a wide range of traditional African attire, Africa Fashion House is a treasure trove for those seeking unique and stylish dresses. From Zulu-inspired designs to Ndebele beadwork, their collection showcases the beauty and diversity of African culture.

3. Chepa Streetwear 

Chepa StreetwearWith a strong presence both online and offline, Chepa offers fashion enthusiasts around the globe the opportunity to experience the allure of African elegance. Whether you prefer the convenience of online shopping or the tactile experience of browsing through racks of clothing in-store, Chepa ensures a seamless shopping experience tailored to your preferences.

3. Styles By Tumi 

Styles By Tumi

 Styles By Tumi isn't just a brand; it's a testament to the creativity and passion of its founder, Boitumelo, affectionately known as Tumi. Based in the vibrant town of Witbank, Tumi has made it her mission to redefine fashion by showcasing a diverse array of styles, ranging from the latest trends to timeless classics. 

 

4. Mantsho by Palesa Mokubung

Palesa Mokubung


Founded by acclaimed designer Palesa Mokubung, Mantsho celebrates African heritage through its bold and vibrant designs. Their online store features a range of traditional dresses, each showcasing Mokubung's signature style and creativity. 

 

5. Haute Afrika 

Haute Afrika


Known for his elegant and sophisticated designs, Thula Sindi offers a selection of traditional dresses with a contemporary twist. From intricately embroidered gowns to sleek silhouettes, his collection caters to modern tastes while honoring South African tradition.

 

 

6. The Urban Zulu

Urban Zulu Online Store

Combining urban aesthetics with traditional craftsmanship, Urban Zulu offers a unique selection of modern African attire. Their online store features a diverse range of dresses, skirts, and accessories, each infused with the spirit of African culture.

7. Ze Africa

ZE Africa


ZE Africa
is a modern apparel and accessories retailer with stores spanning South Africa. We pride ourselves on offering a distinctive blend of products and services unparalleled in the market. provide customers with a constantly evolving, stylish collection of apparel and accessories, coupled with personalized service, a welcoming atmosphere, and budget-friendly prices.
 

8. Yellow Sub Trading

Yellow Sub Trading


Located in the heart of Pretoria Marabastad and Pretoria CBD, Yellow Sub Trading operates five retail stores, and an online store for traditional dresses, making it convenient for fashion enthusiasts to explore their latest collections and find their perfect look.

 

9. Africa Smiles

Africa Smiles

Africa Smiles serves as both a wholesaler and retailer, offering a diverse array of South African arts, crafts, beadwork, gifts, and handmade products to customers worldwide. Our inventory showcases the talent and craftsmanship of artisans within their communities, producing exquisite items that celebrate African heritage. Additionally, we are proud suppliers of handmade paper, further expanding our commitment to quality and authenticity. 

Lufi D

Ready-made traditional dresses are more than just garments; they are symbols of pride, identity, and belonging. In South Africa, where cultural heritage is deeply cherished and celebrated, these dresses serve as a bridge between the past and the present, honoring age-old traditions while embracing the spirit of innovation and creativity. Whether worn for special occasions, cultural events, or simply as a way to connect with one's roots, ready-made traditional dresses hold a special place in the hearts of South Africans, embodying the beauty and resilience of their diverse and dynamic society.

Buying ready-made African print dresses offers numerous advantages over custom-made options. Firstly, they are more affordable due to mass production, making them accessible to a wider range of customers. Additionally, ready-made dresses are convenient, readily available for purchase without lengthy consultation or waiting periods. They also offer a wide variety of styles, colors, and sizes, catering to diverse tastes and preferences. Ready-made dresses reflect current fashion trends, ensuring customers stay stylish without the need for customization. They are also accessible internationally, allowing individuals worldwide to embrace African fashion. Finally, ready-made dresses are easier to replace or repair in the event of damage. Overall, while custom-made dresses offer personalized tailoring, ready-made options provide affordability, convenience, variety, accessibility, and ease of replacement.

Ready Made Traditional Dresses in Johannesburg

Lufi D

Lufi DIf you are looking for the fashionable, trendy Ethnic wardrobe Lufi D is the place to go. Lufi D is the brand for those who are a bit more bold and fearless to flaunt their love of bright colours and unapologetic prints. So if you want to make a statement, then their ranges are definitely worth investing in. 

Lufi D has an online store and physical branches strategically located in key cities such as Pretoria, Southgate Mall, Rosebank, Pretoria, Polokwane, Maponya Mall, Maboneng, Durban, and Cape Town, Lufi D makes it effortless for fashion enthusiasts to indulge in the richness of African culture with their ready made traditional African print dresses.

Lufi D, takes pride in their commitment to using South African sourced materials, ensuring not only the authenticity of our collections but also supporting local artisans and communities. Their designs blend traditional African prints with contemporary fashion trends, resulting in exclusive ranges that resonate with a diverse clientele.

Bow Africa

Bow Africa Fashion

 

Bow Africa Fashion has an online store with a surprisingly large assortment of African printed dresses. They also offer stunning bold accessories to suit your outfit of the day. We’re talking neckpiece sets, bangles and earrings – they’re absolutely fabulous! They have Shops in Johannesburg, Junction Mall, President and Troy Street. 

 

P and H Boutique

P & H Boutique

 

P&H boutique has established itself as the shopping destination of many South Africans looking for high quality convenient shopping for ready made African print fashion clothing. All clothing and accessories are hand-made from scratch with careful attention to detail, using the highest quality African wax print fabrics. P & H have continued to increase their presence in upmarket shopping malls in major cities in South Africa.
  

Kisua

Kisua African Fashion Boutique

 

Based in Sandton, Kisua provides contemporary ready-to-wear fashion: Inspired by Africa, Made by Africa. Global shipping. Free shipping US, UK, South Africa.

 

 

Other Places To Get Ready Made Traditional Dresses in Johanesburg 

Market Street

Market Street in Johannesburg is a bustling hub of culture and commerce, where the vibrant spirit of South Africa comes alive. Along this storied thoroughfare, one can discover a kaleidoscope of ready to wear traditional dress shops, each offering a unique glimpse into the rich tapestry of the country's heritage. From brightly colored fabrics adorned with intricate beadwork to elegantly tailored garments steeped in centuries-old traditions, these shops showcase the diverse array of styles and craftsmanship that define South African attire. Whether seeking a traditional Zulu ensemble, a Xhosa-inspired gown, or a Ndebele-inspired attire, Market Street's traditional dress shops offer a treasure trove of options for those looking to embrace and celebrate the cultural heritage of the nation. With its bustling atmosphere and eclectic array of offerings, Market Street is a must-visit destination for anyone seeking to immerse themselves in the beauty and diversity of South African traditional attire.

Pritchard Street

Pritchard Street in Johannesburg is renowned for its vibrant atmosphere and diverse array of cultural offerings, and its traditional dress shops are no exception. Here, amidst the hustle and bustle of city life, one can find an eclectic mix of shops showcasing traditional attire from various South African cultures. From intricately beaded Zulu garments to brightly patterned Xhosa dresses and elegant Sotho designs, Pritchard Street's traditional dress shops offer a wide array of options for those looking to explore and celebrate the rich tapestry of South African heritage. Whether you're searching for a special occasion ensemble or simply eager to immerse yourself in the colors and textures of African culture, Pritchard Street is the perfect destination to embark on a journey of discovery and appreciation for traditional attire.

Ready Made Traditional Dresses in Pretoria

1) TN Collective

Zulu Design by TN Collective


TN Collective
, short for Tuelo Nguyuza Collectiv, is more than just a brand—it's a celebration of the modern woman, embodying the fusion of grace and strength in every piece. Founded by Tuelo Nguyuza, a visionary designer hailing from Pretoria's Ga-rankuwa, the brand is a testament to the transformative power of fashion and its ability to reflect the essence of individuality. See more >  

2) The Divine Style

The Divine Style


Located in the vibrant Middestad Mall of Pretoria Central, The Divine Style is a premier destination for those who appreciate the richness and diversity of African fashion. With a commitment to celebrating cultural heritage while embracing contemporary trends, The Divine Style offers a curated selection of clothing and accessories that embody elegance, sophistication, and authenticity.  See more > 

3) Divine Touch By Lemc

Divine Touch by Lemc


Divine Touch by Lemc
 stands as a beacon of excellence in the heart of Pretoria Central, representing the epitome of premium South African fashion. With a legacy of craftsmanship and innovation, they specialize in creating luxurious clothing tailored for every occasion, meticulously designed and crafted by their team. See more >

 4) Sleek Afrik

Sleek Afrik


Nestled in the heart of Pretoria East's Faerie Glen, Sleek Afrik stands as a testament to the fusion of tradition, elegance, and innovation in African fashion. Founded by the visionary Creative Director, Mrs. Ophelia Onibon, Sleek Afrik was born from a passion for dressmaking and a commitment to supporting local South African women in craftwork. See more > 

5) A Brand Called You

A Brand Called You


The seeds of A Brand Called You were planted in the shared love for fashion and excellence. Co-owners Tshilidzi Nelwalani and Mushavhi Peter Mbelengwa began their entrepreneurial journey by reselling clothes, hustling to collect stock from Johannesburg while leveraging the power of social media to connect with clients both locally and internationally. See more > 

6) Lufi D

Plus size shweshwe dress by Lufi DWith an online store and physical branches strategically located in key cities such as Pretoria, Southgate Mall, Rosebank, Pretoria, Polokwane, Maponya Mall, Maboneng, Durban, and Cape Town, Lufi D makes it effortless for fashion enthusiasts to indulge in the richness of African culture. See more > 

South Africa is a melting pot of diverse cultures, each with its own unique traditions and customs reflected in its traditional attire. From the vibrant colors and intricate beadwork of the Ndebele to the bold prints and elegant silhouettes of the Xhosa, traditional dress designers play a vital role in preserving and reimagining these cultural treasures. In this article, we shine a spotlight on the top 10 traditional dress designers in South Africa, whose creativity, craftsmanship, and innovation continue to redefine the landscape of African fashion.

Celebrating Cultural Couture: Top Traditional Dress Designers in South Africa

Here is a list of the top Traditional Dress Designers in South Africa

1. Laduma Ngxokolo (MaXhosa) 

Renowned for his iconic knitwear designs inspired by Xhosa beadwork and patterns, Laduma Ngxokolo has gained international acclaim for his MaXhosa brand. His contemporary reinterpretation of traditional Xhosa attire has earned him recognition as one of South Africa's most influential designers, blending heritage with modernity in captivating ways.

2. Thula Sindi

Thula Sindi Dress

With a focus on elegant, feminine silhouettes and exquisite craftsmanship, Thula Sindi is celebrated for his fusion of traditional African prints with contemporary design aesthetics. His creations seamlessly blend sophistication and cultural authenticity, making him a favorite among fashion-forward South Africans.

3. David Tlale

David Tlale Designs

A stalwart of the South African fashion scene, David Tlale is known for his avant-garde designs and theatrical runway shows. His bold use of color, texture, and embellishment celebrates the rich diversity of South African culture, earning him accolades both locally and internationally.

4. Palesa Mokubung (Mantsho)

Palesa Mokubung: A Trailblazing Force in Fashion

Mantsho, meaning "black is beautiful" in Sesotho, is the brainchild of designer Palesa Mokubung. Her bold, contemporary designs draw inspiration from African heritage and celebrate the beauty of African women. With her striking silhouettes and vibrant prints, Mokubung has made a significant impact on the South African fashion industry.

5. Marianne Fassler

A pioneer of South African fashion, Marianne Fassler is known for her eclectic, bohemian aesthetic and fearless use of color and print. Her designs often incorporate traditional African textiles and motifs, resulting in pieces that are both avant-garde and deeply rooted in African heritage.

6. Rich Mnisi

Rich Mnisi Clothing Design

Rich Mnisi is a rising star in the South African fashion scene, renowned for his gender-fluid designs and bold, contemporary aesthetic. Drawing inspiration from his African heritage, Mnisi creates garments that challenge conventions and push boundaries, earning him a reputation as one of the country's most innovative designers.

7. Thebe Magugu

Winner of the prestigious LVMH Prize for Young Fashion Designers in 2019, Thebe Magugu has quickly emerged as a leading voice in South African fashion. His designs blend traditional craftsmanship with modern sophistication, exploring themes of identity, history, and culture in captivating ways.

8. Nkhensani Nkosi (Stoned Cherrie) 

Founded in 2000, Stoned Cherrie is a trailblazing South African fashion label known for its bold prints, vibrant colors, and playful designs. Designer Nkhensani Nkosi draws inspiration from her Zulu heritage, infusing her collections with a sense of joy and celebration that resonates with audiences worldwide. 

9. Antherline Couture

Blue Xhosa Traditional Wedding Dress

Antherline Couture is one of the top African Fashion Designers in South Africa. The opulence expresses in Matomes' designs spells royalty. Antherline Couture's latest designs showcase African elegance in all its glory.

Antherline Couture offers a wide range of dresses for various occasions, including casual wear, cocktail parties, traditional wedding dresses, and red carpet events. The brand's wedding and evening wear collections, in particular, feature stunning and sophisticated designs that are perfect for special occasions.

10. Gert-Johan Coetzee

Gert-Johan Coetzee Designs

Gert-Johan Coetzee is celebrated for his ability to create dresses that embody the perfect blend of classic elegance and contemporary flair. His designs are characterized by femininity, innovation, luxury and versatility. From the Academy Awards to the South African Film and Television Awards (SAFTAs), Gert-Johan Coetzee designs have graced red carpets at some of the world's most prestigious events. From the Academy Awards to the South African Film and Television Awards (SAFTAs), his dresses have become synonymous with red carpet glamour.

11. Indoni Fashion House

Indoni Fashion House has rapidly gained recognition for its striking and innovative designs, which beautifully merge traditional African aesthetics with modern fashion. The brand seeks to embrace and celebrate South Africa's diverse cultures and rich heritage, using fashion as a platform for self-expression and empowerment.

12. Tomi Rikhotso

Tomi Rikhotso's dedication and unique design sensibilities have earned him not only a devoted local following but also international recognition. With growing demand for his services, the young designer has started to receive requests from clients both within South Africa and abroad. Born and raised in a home where creativity and craftsmanship were valued, Rikhotso's journey into fashion was heavily influenced by his mother, a skilled dressmaker.

13. Mantsho

Palesa Mokubung: A Trailblazing Force in Fashion

With a distinguished career as a fashion designer and the founder and Creative Director of Mantsho, Palesa Mokubung brings her expertise to the forefront. With the support of her talented team, she is crafting styles and setting trends for the future.

Founded in 2004, Mantsho has successfully struck a harmonious equilibrium between practicality and aesthetics. This artful blend ensures that every woman who dons Mantsho creations feels not only comfortable but also exudes sophistication.

14. Divine Touch By Lemc

Divine Touch by Lemc, fashion is more than just clothing; it's a form of self-expression and empowerment. Their designs blend sophistication, elegance, and cultural heritage, reflecting the diverse tapestry of South African identity. From glamorous evening wear to chic daytime ensembles, each piece embodies our commitment to quality, style, and individuality.

15. Bayanda Khathini

Bayanda Khathini Designs

African fashion designer Bayanda Khathini specialises in high-end traditional beaded wedding dresses. An African Couture designer who brings beadwork to his designs in abstract and eclectic ways. Renowned for her unparalleled craftsmanship and visionary design aesthetic, Bayanda Khathini stands at the forefront of African Couture, redefining the essence of bridal elegance with his iconic traditional beaded wedding dresses.

16. Scalo Designer

Scalo's designs are characterized by their sophisticated and elegant style, featuring classic silhouettes and high-quality materials. The brand offers a range of clothing, including dresses, suits, jackets, and pants, as well as accessories such as handbags and belts.

Scalo's designs are often worn by South African celebrities and public figures, and the brand has been featured in numerous fashion shows and events throughout South Africa.

17. Khosi Nkosi

Shweshwe Dress 105

The brand's name, "Khosi Nkosi," translates to "royal queen" in the Zulu language, reflecting its commitment to celebrating the regal beauty and strength of African women. Founded in 2008 by South African designer Nobukhosi Nkosi, Khosi Nkosi began as a small-scale venture driven by a passion for celebrating African heritage through fashion.

18. A Tribe Called Zimbabwe

Zulu Traditional Attire 2022 Designs | Afrikaanse mode, Mode dames ...

Established in 2013 and officially launched in 2018, A Tribe Called Zimbabwe is a testament to the unwavering commitment to reclaiming the royal lineage and cultural identity of Zimbabwe. Inspired by the majestic empire of DZIMBADZEMABWE-GREAT ZIMBABWE, once visited by the Queen of Sheba, the brand seeks to restore honor, dignity, and pride to the people of Zimbabwe.

19. Inami Threads

Nominafanis dress by Imani Classics

Led by the visionary Vuyokazi Mabona-Nghona, Inami Threads is dedicated to curating bespoke experiences that capture the essence of your unique vision and preferences. Welcome to Inami Threads, where every thread tells a story of meticulous craftsmanship and personalized elegance. 

20. Otiz Seflo

African Print Traditional Wedding Dress By Otiz Seflo

Otiz Seflo Atelier designs are synonymous with timeless elegance and modern sophistication. Renowned for his mastery of Tradition bridal fashion, Seflo's wedding dresses are characterized by their impeccable craftsmanship, luxurious fabrics, and innovative design details. His gowns often feature intricate lacework, delicate embroidery, and striking silhouettes that effortlessly blend classic and contemporary elements

21. Thabo Maketha

Thabo Maketha Dress

At the heart of Thabo Makhetha's brand is a deep reverence for her Basotho heritage. Drawing inspiration from the iconic Basotho blankets, symbols of status and tradition with roots dating back over a century in Lesotho, Thabo has woven her cultural legacy into every stitch of her designs. Her collection of winter wear jackets and coats is a captivating fusion of contemporary fashion and authentic Basotho craftsmanship, paying homage to her roots in a modern and innovative way.

 

Conclusion: From Laduma Ngxokolo's modern take on Xhosa knitwear to Thula Sindi's elegant fusion of tradition and contemporary style, South Africa's top traditional dress designers are redefining the boundaries of African fashion. With their creativity, craftsmanship, and commitment to celebrating African heritage, these designers are not only shaping the future of South African fashion but also inspiring a new generation of designers and fashion enthusiasts around the world. 

P & H Boutique

 

 

With Heritage day fast approaching, we get a lot of questions about where people can buy ready-made African traditional designs.  We have compiled a few spots in Johannesburg, that will hopefully get you on the right foot with your African fashion designs for heritage day!